About This Course
Become a job-ready digital marketer by learning SEO, social media marketing, Google Ads, Meta Ads, content marketing, email marketing, local SEO, analytics, lead generation and practical campaign management.
What You Will Learn
Course Curriculum
Module 1: Introduction to Digital Marketing and Online Business
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 2: Digital Marketing Strategy and Customer Journey
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 3: Understanding Websites, Domains, Hosting and Landing Pages
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 4: Market Research and Competitor Analysis
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 5: Identifying Target Audiences and Buyer Personas
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 6: Introduction to Search Engine Optimization
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 7: Keyword Research and Search Intent Analysis
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 8: On-Page SEO and Content Optimization
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 9: Technical SEO and Website Auditing
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 10: Off-Page SEO and Link-Building Strategies
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 11: Local SEO and Google Business Profile Optimization
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 12: E-Commerce SEO and Product Page Optimization
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 13: SEO Content Writing and Blog Optimization
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 14: Introduction to Google Search Console
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 15: Google Analytics and Website Performance Tracking
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 16: Social Media Marketing Fundamentals
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 17: Facebook and Instagram Business Page Management
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 18: Social Media Content Planning and Calendar Creation
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 19: Meta Ads Campaign Setup and Management
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 20: Audience Targeting, Retargeting and Conversion Campaigns
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 21: Introduction to Google Ads
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 22: Google Search, Display and Video Advertising
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 23: YouTube Marketing and Channel Optimization
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 24: LinkedIn Marketing and Personal Branding
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 25: Content Marketing and Brand Storytelling
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 26: Email Marketing and Marketing Automation
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 27: Lead Generation and Conversion Funnel Development
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 28: Landing Page Design and Conversion Optimization
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 29: WhatsApp Marketing and Customer Engagement
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 30: Online Reputation and Review Management
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 31: Affiliate Marketing Fundamentals
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 32: Influencer Marketing and Campaign Collaboration
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 33: Marketing Budget Planning and Campaign Reporting
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 34: AI Tools for Content, SEO and Marketing Automation
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 35: Freelancing, Client Communication and Proposal Creation
Module lessons, practice tasks, and review sessions are covered during this stage.
Module 36: Final Real-World Digital Marketing Campaign
Module lessons, practice tasks, and review sessions are covered during this stage.
Projects You Will Build
Digital Marketing Strategy for a Local Business
Practical portfolio project
SEO Audit for a Business Website
Practical portfolio project
Keyword Research and Competitor Analysis
Practical portfolio project
On-Page SEO Optimization Project
Practical portfolio project
</>Technologies You Will Learn
Eligibility
Open to students, graduates, job seekers, working professionals, business owners, freelancers and entrepreneurs. Applicants from any academic background may join. Basic computer and internet knowledge is sufficient, and no previous marketing or technical experience is required.
Internship Availability
Eligible students can participate in an optional project-based digital marketing internship after completing the required course modules and assessments. Internship availability is subject to campaign requirements, student performance and available positions.
Certificate Information
Students who complete the required modules, assignments, assessments and final digital marketing project will receive a Learns-Way Academy Certificate of Completion. Each certificate will contain a unique verification number that can be checked through the website.
Placement Assistance
Placement assistance includes résumé preparation, LinkedIn profile guidance, digital marketing portfolio development, practical campaign assignments, mock interviews, freelancing guidance and suitable hiring-partner introductions. Employment is not guaranteed and depends on the student’s skills, campaign performance and employer requirements.